Tara Herrick is a market analytics officer in PATH's Market Dynamics department. She has more than 10 years experience using and creating analytical tools to assist in strategic planning efforts for healthcare innovations. She currently leads demand forecasting, health impact modeling, primary market research, and market landscape projects. Prior to joining PATH, Tara worked as a senior consultant at Trinity Partners where she advised leading pharmaceutical and biotechnology companies on new product development, marketing strategies, and licensing valuations. She has also worked in the Basic Science Division of the Fred Hutchinson Cancer Research Center where she researched and published on cell migration. Tara holds a MPA with a health policy focus from Columbia University and a BS in Biology from the University of Washington.